Thursday, November 20, 2008

Bad Apple: The Charred Remains of FireWire


I first read about this story almost a month ago in David Pogue's tech column for the NY Times. Thinking I was reading a MacBook review, the revelation blindsided me. I was outraged! My sentiments were shared by at least one Mac user, noted by Machinist in Death to FireWire 400:

"To me, it seems like Apple design guys (brilliant though they often are) ... forget that real people, with real budgets, like to buy and use their products."

My anger stemmed from the ease with which Apple giveth, whipith up fever-pitch adulation, and then taketh it all away. FireWire is way of life in the professional world of media production, to say nothing of its powers in the consumer arena. To make matters worse, at the time, Pogue had no comment about any replacement for the Emmy Award-winning technology. Rumors of SuperSpeed USB ease my pain slightly, but still...

What we have here is a popular, big name industry player reaching the end its career. Nevertheless, Apple has taken it down in the midst of a successful run. I have no choice in this matter, Steve Jobs. Just be thankful you're not seeing red.

For those of you who aren't yet finished tearing up, I'll leave you with a look back at life unplugged too soon:



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